Organization Growth Strategies Assignment Example | Topics and Well Written Essays - 2500 words

Organization Growth Strategies - Assignment Example In 1805, Henri-Louis Pernod founded the Maison Pernod Fils company in the town of Pontarlier, near France's border with Switzerland. This company produced an absinthe-based beverage, which was very popular during its time. However, in 1915, absinthe was banned. A few years after that, Pernod merged with two other companies to form Les 'tablissements Pernod (The Pernod Establishments) which manufactured liquors that used anis as a base. In 1938, the company launched the brand Pernod 45; in 1951, it started selling its first pastis, Pastis 51. In the very first year of its production, Pastis 51 sold almost two million bottles to caf's. On the other hand, in 1932, Paul Ricard produced the first pastis, named after him, in 1932 in a place near Marseilles. Soon, Ricard's company rose to take its place beside Pernod as one of the leaders in the French spirits industry. After four decades of intense competition, Pernod and Ricard decided to come together. Between 1971 and 1974, the management of the two companies had prepared meticulously for the merger. Pernod Ricard was born in 1975, with a consolidated turnover of 2.5 billion francs. Pernod-Ricard today is the world's second biggest company in the wine and spirits sector. It has occupied key positions in every continent. It is the number one wine and spirits company in Europe and in the Asia Pacific, and number two in the Americas. The group has fifteen key brands of international renown: >Ricard >Ballantine's >Chivas Regal >Malibu >Stolichnaya >Havana Club >Beefeater >Kahlua >Jameson >The Glenlivet >Martell >Mumm >Perrier-Jouet >Jacob's Creek >Montana These premium brands play a central role in Pernod Ricard's development, but "the Group's success over the years owes as much to the talents of its employees, to its core values and to a decentralized structure unique to Pernod Ricard", according to the company's website. The map below shows the reach Pernod Ricard had in 2006. Source: History of Pernod Ricard, www.pernod-ricard.com At present, Pernod Ricard employs 19,000 people in more than 70 countries all over the world. Pernod Ricard has 113 production plants distributed worldwide. The journey from 1975 to 2009 From the very beginning, Pernod Ricard's main aim was internationalization of its products. For achieving this, Pernod Ricard followed a clearly chalked-out, almost aggressive policy of acquisitions right from 1975 itself. The first acquisition made by Pernod Ricard was that of the Scottish Campbell Distilleries, which made Scotch whiskies, in 1975-76. Next, in 1976, Pernod Ricard purchased Cusenier (Argentina), which made liquors from extracts of grains, fruits, and other parts of plants. In 1979, Pernod Ricard made its first step outside France, in an effort to maintain its sales growth. In 1980, while Austin Nichols, the England-based maker of bourbons, was acquired, Pernod Ricard launched a massive marketing campaign amounting to nearly $50 million in England, Spain and Germany. The campaign included gimmicks like giving away products at discos. The same year, Pernod

Questions 3 and 4 Coursework Example | Topics and Well Written Essays - 500 words

Questions 3 and 4 - Coursework Example One partner suggests that the business should be moved to a vacant office in downtown Boston. She argues that the additional business gained will exceed the charges for rent and moving the office. The other partner at Progressive Business Solutions does not want to buy that idea. He argues that cost of office stationery and business cards is covered and that moving will prove to be costly. In the case of the partnership business, a lot of factors can be considered. The factors can originate from the evaluation of the costs and benefits. Every business entity will always want to make the most possible benefits .Reduction of costs is another target of the business. In this case, a partner’s decision is considered as optimal if it leads to the best outcome at a particular time. The outcome will make the participants in the business to gauge whether it is optimum or not. The partner needs to estimate how altering the business can affect both the benefits and the costs that the business incurs from carrying out that particular activity. If altering the activity makes the benefits to increase more than the costs, or the costs reduce more than the benefits, the partnership will grow. A security analyst specializing in the stocks of the motion picture industry wants to determine the relationship between the number of Movie Theater tickets sold in December and the annual level of earnings in the motion picture industry. Time-series data for the last 15 years are used to estimate the regression model. E = a + bN where E is total earnings of the motion picture industry measured in dollars per year and N is the number of tickets sold in December. The regression output is as follows: How well do movie ticket sales in December explain the level of earnings for the entire year? Present statistical evidence to support your answer. Also, sales of movie tickets in December are expected to be approximately 950,000. According to